Presentations on Demand
Watch these one-hour presentations anytime, anywhere, on topics such as writing, editing, contracts, royalties, taxes, copyright, time management and more, presented by a variety of industry experts. Members: Log in to access. Non-Members: Join TAA today and receive access to all of TAA's 250+ presentations on demand for one full year.
Browse presentations by topic below:
Textbook Writing | Textbook Publishing | Contracts & Royalties | Taxes | Copyright | Marketing | Supplements | Indexing | Ebooks, Open Access & Self-Publishing | Textbook Proposals | Visuals and Illustrations
Academic Writing | Academic Publishing | Academic Editing | Academic Books | Grant Writing | Time Management & Productivity | Social Media for Academics | Tenure & Promotion | Dissertation Writing | Visuals and Illustrations
TAA Conference Sessions On Demand
2022 TAA Conference | 2021 TAA Conference | 2020 Summer Webinar Series | 2019 TAA Conference
2018 TAA Conference
Recent Presentations
 Presenter: Robert M. Pesce, Partner, Marcum LLP
While it is understandable that most writers would prefer to concentrate their time on their writing, writing is a business and you need to make sure you’re taking care of all of the tax deductions that you should be. Robert M. Pesce, a partner with Marcum LLP, shares the basic tax information you should know as an author, including:
- What type of entity should you be?
- Are you keeping good records on your business deductions?
- Income from Royalties and other sources
- Qualified Business Income Deduction
- Tax deductions
- Home Office Deduction
- Self Employment Tax (“SE Tax”)
- Pension Plans, SEPs, IRAs
- Foreign Tax Credit
Watch
Presenter: John Bond, Publishing Consultant, Riverwinds Consulting, author of The Little Guide to Getting Your Journal Article Published: Simple Steps to Success
Getting your research and academic work published in a peer review journal is essential to your career. The process seems difficult and mysterious, but it doesn't need to be that way.
Publishing Consultant John Bond presents practical steps for any aspiring writer and researcher to follow to go from idea and raw data to submitting a top quality manuscript for possible publication. Topics include: "Developing a plan and Timeline," "Determining a Target List of Potential Journals," "Writing and Editing Your Work," and "Understanding Journal Review the Decision Process." You'll also learn the 13 most Frequently Asked Questions. Watch
Presenters: Eirik Wahlstrøm, Co-founder and CMO, Ludenso; Rob Heathcote, PG Online Publishers; and Biology Teacher Sarah Dudley
Augmented reality (AR) in education provides a number of ways to help students learn by making abstract concepts easier to understand and remember. Today, an increasing number of publishing houses are starting to bring their books to life with AR - but how do you as an author utilize the full potential of this immersive learning experience in a simple, pedagogically valuable, and affordable way?
Eirik Wahlstrøm from Ludenso, Rob Heathcote from PG Online Publishers, and Biology Teacher Sarah Dudley discuss the potential role of AR in the authoring process of science, anatomy, history, and language learning titles. Learn best practices for creating AR books, practical advice, and tools, as well as share feedback from students using AR to learn. Watch
 Presenter: Dr. Kim Mogilevsky, founding member and CEO, Analytic Orange
The old English idiom 'A picture is worth a thousand words' is something that many people can agree with. However, data-journalist and information designer David McCandless argued that while a picture has the potential to tell a story, a good "picture" has four elements: information, function, visual form, and a story. If one or more of those elements are missing, the visualization is not as helpful or interesting. In this one hour webinar by Kim Mogilevsky, founding member and CEO of Analytic Orange, academic authors can gain insight into how visual-display techniques impact a reader's perception and cognition of information and explore several ways to create and display data in exciting, interesting, and engaging formats. Watch
Presenter: Jamie Pope, Co-author of Nutrition for a Changing World (2e), the recipient of a 2020 TAA Textbook Excellence Award
 In this one-hour webinar, award-winning nutrition textbook author Jamie Pope shares her journey to published textbook author and beyond and insights into the textbook writing process, including:
- How writing a textbook differs from writing trade book
- Why you might want to consider writing a textbook
- What background and experience you need to get the attention of a publisher
- How to decide whether to write an introductory or upper-level textbook
- How to negotiate an author-friendly contract
- How to decide between writing as a solo author or bringing in a coauthor
- How to be innovative so that you stand out in the market
- Why it’s important to get involved in promotion and marketing
Watch
 Presenter: Rachael Cayley, Associate Professor (teaching stream), Graduate Centre for Academic Communication, School of Graduate Studies, University of Toronto
Becoming an effective academic writer is one of the key challenges facing doctoral students and early career researchers. Despite the centrality of writing, few writers feel comfortable with the process or confident about their product. After examining some of the reasons for this anxiety, we’ll ask if we can lessen the psychic toll by acknowledging the profound intellectual challenges and tackling the persistent practical obstacles. Watch
Presenter: Mary Beth Averill, academic writing coach, editor, and author of The Confident Academic: Overcoming the small fish, big pond experience… and other difficult matters
 Many academics lack confidence in some aspect of their professional lives. Some are open about this; for others, it’s a well-kept secret. In this one-hour webinar by Academic Writing Coach, Editor and Author Mary Beth Averill, she briefly surveys some of the reasons academics lack confidence and shares 5 ways you can increase your confidence as an academic. Watch
Presenters: Nigel A. Caplan, PhD, Associate Professor and Manager, Graduate Programs and Online Learning, University of Delaware English Language Institute; and Ann M. Johns, PhD, Professor Emerita, Linguistics and Writing Studies, San Diego State University
 Nigel Caplan and Ann Johns, authors of Essential Actions for Academic Writing (University of Michigan Press), introduce a genre-based approach to writing and writing instruction. By understanding the components of genre, writers can tackle new and challenging tasks, an approach which also works well for teaching undergraduate and graduate students. The presenters demonstrated how to analyze the genre of the research article and identify the "actions" that writers take in each section (introduction, methods, results, and discussion). In order to effectively pursue these actions, writers need to understand both the rhetorical moves that are expected, conventional, or available and the language typical of each stage. Get resources and tips for successful academic writing in any genre and any discipline. Watch
Presenter: Michelle Boyd, PhD, Writer, Scholar, Founder, InkWell Academic Writing Retreats
Are you tired of feeling anxious, overwhelmed, or unconfident as a writer? Do you long to recover your love of inquiry and cultivate a joyful relationship with your writing?
In this one hour webinar, Michelle Boyd of InkWell Academic Writing Retreats explains why writing is so emotionally taxing and how scholars can use social writing to overcome their writing fears. By the end of the session, you will better understand your own barriers and have a step-by-step plan for implementing your personalized social writing strategy. Watch
 Presenter: John Bond, Publishing Consultant, Riverwinds Consulting
Publishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Publishing Consultant John Bond examines author marketing and social media efforts done right and done wrong. He also looks at best practices for promoting your book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. Watch
Presenter: Lisa Fedorak, Owner and Indexer, Fedorak Indexing Services
 You’ve been working long and hard on your book and now you need to get an index for your book. Should you index it yourself, let your publisher take care of it, or hire someone yourself? And if it’s the latter, how do you go about getting a great index for your book when you’ve never gone through this process before and don’t know anything about it? This one-hour webinar presented by indexer Lisa Fedorak guides you through a collaborative relationship between author and indexer and give you information that can help you get the best index for your book. It covers when to start looking for an indexer, how to find and evaluate an indexer, things to discuss with your indexer at the start of the indexing process, what to expect during the process and dealing with revisions to the index. Watch
Presenter: Sean Wakely, Vice President of Product and Editorial, FlatWorld
 College textbook publishing has changed in many significant ways over the past twenty years. While the industry is still dominated by a small number of large publishers, their product and business models have evolved greatly. Pressure to create a variety of low-priced product options and resulting decreases in growth and profit have caused many publishers to pull back on the acquisition of new products. Consequently, acquisitions editors have often begun to focus on managing existing titles rather than on acquiring new products. If you are flexible, persistent, and creative, you can still find opportunities to write or contribute to a college-level textbook. Sean describes the current college textbook publishing landscape and provides you with actionable ideas about how to approach and form a relationship with the editorial staff who are responsible for bringing new writing talent into a publisher. Watch
Presenter: Juli Saitz, CPA, Senior Managing Director, Ankura Consulting Group
 Are you increasingly confused by the contents of your royalty statements? Do you wonder why the statements get longer but your checks are getting smaller? Juli Saitz, Royalty Expert and CPA has seen the shift in royalty reporting practices and reporting from all of the top higher education publishers. In this webinar she discusses how publishers are currently marketing textbooks and other electronic materials and provides a roadmap for evaluating your royalties and knowing what questions to ask of your publisher. In addition, she addresses the context of publishing agreements and the importance of reading the “fine print.” Watch
Presenter: Erica Machulak, PhD, Founder, Hikma Strategies
 In the era of “fake news,” it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work.
This one-hour webinar presented by Erica Machulak, PhD., founder of Hikma Strategies, offers a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences. It focuses specifically on how to develop a brief, effective research summary tailored for a target audience beyond your field who may or may not have a research background. She explores how to create common ground, prioritize key points, preserve credibility, and invite curiosity. The principles discussed in this webinar can be applied to a wide range of genres such as op-eds, educational case studies, and summaries for funding proposals. Watch
Presenter: Paul A. Krieger, author of Visual Analogy Guides
 Have you ever wondered how digital illustrations for textbooks are created? Paul Krieger, an author and illustrator, demonstrates the process of how he uses a Wacom tablet and Adobe Illustrator software to create original illustrations for his books. He also designs his own book covers and offers tips for creating more appealing and effective book covers. In addition, he shows authors how they can easily start a handy digital sketchbook using an iPad, an Apple Pencil, and an inexpensive app called Procreate. Whether you are simply curious or want to try your hand at illustration, join Paul to see how digital illustration is done. Watch
 Presenter: John Bond, Publishing Consultant, Riverwinds Consulting
The Query Letter and Book Proposal are the go-to means of communicating an author's ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? Publishing Consultant John Bond examines these common author documents and then uses a publisher's magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher's wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do's and don'ts. Watch
|
