Presentations on Demand
Watch these one-hour presentations anytime, anywhere, on topics such as writing, editing, contracts, royalties, taxes, copyright, time management and more, presented by a variety of industry experts. Free for members. Join TAA today. Special offer: Join TAA for 30 days for only $10!
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Textbook Writing | Textbook Publishing | Contracts & Royalties | Taxes | Copyright | Marketing | Supplements | Indexing | Ebooks, Open Access & Self-Publishing | Textbook Proposals | Visuals and Illustrations
Academic Writing | Academic Publishing | Academic Editing | Academic Books | Grant Writing | Time Management & Productivity | Social Media for Academics | Tenure & Promotion | Dissertation Writing | Visuals and Illustrations
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Recent Presentations
Learn from a veteran of over 1,000 book publicity campaigns -- the mistakes to avoid, the myths to debunk, and the proven strategies to execute. Understand what book publicity in 2019 consists of – it is not all about social media, but it cannot be ignored either. In this one hour webinar, you will come to understand how to see yourself as a brand, how to market yourself, and how to recognize where you need support. Watch
Writing is deeply personal. But unless we are writing research memos or journal entries, we will have to cooperate with reviewers, editors, and others to get our work published. As faculty supervising students, writing program staff, trainers or consultants, we have the opportunity to help aspiring writers to work more collaboratively. Using the term collaboration to describe "an interactive process that engages two or more participants who work together to achieve outcomes they could not accomplish independently" (Salmons, in press), Dr. Janet Salmons and her dissertation supervisee Jim McClesky explore ways to develop skills valuable to writers. They look at ways to use review exchanges, writing circles, support teams and other approaches to improve writing while learning to work collaboratively. Practical strategies are offered for classroom, committee, or informal learning settings. Watch
 Do you juggle multiple teaching, scholarship and service projects and worry about ‘dropping the ball’? Do you wish you had one place to easily organize your life as an academic? Then Trello might be for you. In the first half of the webinar, Angelique M. Davis and Rose Ernst provide an overview of the magic and logic of Trello. They will show you how to use it to masterfully manage multiple projects in one place—without having to switch between paper and multiple digital programs! In the second half of the webinar, they show you how to use Trello to move your scholarly projects forward. This includes a demonstration and template of a Trello board based on Erin Furtak’s publishing pipeline. You will leave this webinar with a plan to set up your Trello account so you can become a master juggler and calmly manage your academic life. Watch
 Visual elements, such as tables and figures, can improve the readability and overall quality of a manuscript when used properly. After all, a picture speaks a thousand words, right? But poorly developed images can be more distracting than helpful. In this webinar, Eric Schmieder, author of Web, Database, and Programming: A foundational approach to data-driven application development using HTML, CSS, JavaScript, jQuery, MySQL, and PHP, highlights ways to effectively incorporate visual elements into your journal articles and textbooks. He also shares some important tips for maintaining accessibility guidelines in the process. Watch
 For some people, staring at that first blank page is the hardest part of the writing task. Others have good start up energy and ideas but struggle to maintain momentum. Finally, are those who wrestle with completing a manuscript and sending it out. Mary Beth Averill, PhD, MSW, an academic coach and author of How to Become an Academic Coach, presents nine strategies to help you with organization, motivation, time management, and editing from start to finish whether you are writing an academic book, journal article, or dissertation. Watch
 Whether you feel over-scheduled or are desperate for a little structure in your day, a more intentional approach to managing time can be a writer's secret weapon. However, it can seem impossible to add time into an already packed schedule, or restrict flexibility when that feels integral to the writing process. This session, by Dr. Katy Peplin, Coach and Editor at Thrive PhD, provides a collection of tools to think about time, how you spend it, and how that does or does not align with your life writ large. Learn how to diagnose common time management patterns; introduce a wide range of strategies for scheduling, planning, and structuring time; and work through “hot spots” in any schedule (start of day, end of day, transition time). Watch
After a brief overview of key clauses in publishing agreements, Juli Saitz, CPA, Senior Managing Director, Ankura Consulting Group, shares specific contract clauses that affect royalty calculations and payments. She examines the same clause with slightly different language for two hypothetical contracts and then presents how the royalties differ under each scenario. Watch
 Videos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. As an instructor, videos you create to supplement your course can help students review and retain material outside the classroom. In this session presented by Computer Programming Textbook Author, Sasha Vodnik, he'll survey free tools for recording and production, as well as popular paid alternatives, and examine the tradeoffs. He'll also walk through the steps to record video and audio, put it together, and publish it online. Watch
 This one-hour webinar by Dr. JoNataye Prather, Social Work Program Chair at Union Institute and University, will empower you with resources to discover your signature brand, provide social media tips and Internet marketing strategies to engage students, and build an audience to publish scholarly content inside and outside the classroom. Get the resources you need to develop a marketing mindset, including:
- Branding tools and social media secrets to attract followers and build an audience.
- Internet marketing techniques to engage students and deliver your message to the masses.
- Technology tips to automate, produce creative materials, stay organized, and deliver consistent content to build your platform.
Watch
 The term collaboration is sometimes used casually to describe almost any situation that involves more than one individual. If we define the term as "an interactive process that engages two or more participants who work together to achieve outcomes they could not accomplish independently" (Salmons, in press), then it is clear that more is involved than simply joining forces. How do we decide what kind of interactive process will allow us to achieve outcomes more significant than what we could do on our own? What steps will improve collaborations when some or all of our interaction occurs online? These are questions Dr. Janet Salmons, author of Learning to Collaborate, Collaborating to Learn: Practical Guidance for Online and Classroom Instruction, explores in the context of co-research, co-editor or co-author collaboration. Watch
 Coauthors Karen Morris, a seasoned author and lawyer, and Sten Sliger, a new author and lawyer, share best practices for finding, vetting, contracting, and working with coauthors. Watch
 Your contract provided by your publisher will probably put the burden of securing permission for the use of third party material solely on you. How much of this is negotiable? What are the possible compromises? And regardless of whether you end up doing it or the publisher does it, under what circumstances do you need permission and how do you best go about getting it? Get answers to these questions from Stephen E. Gillen, a lawyer with more than 40 years of experience in and around the publishing business, and author of the forthcoming book, Guide to Rights Clearance and Permissions in Scholarly, Educational, and Trade Publishing. Watch
 Literature reviews are one of the more challenging genres of academic writing. Dr. Daveena Tauber, Founder of ScholarStudio, helps you understand not only what it means to synthesize the literature, but also gives you tools for doing it. She talks about strategies for reading, making sense of, and writing about the literature. Whether you're writing a literature review for a dissertation, an article, or the introduction to your book, you won't want to miss this rare opportunity to get clarity on this important part of your project. Watch
 What makes for a strong article abstract? How much is too much, not enough, and just right? What goes in and what stays out? The abstract to your article is often the first thing that readers and reviewers see, and setting the right tone up front can influence the way the rest of your text is received. Mark Pedretti, Director of the Center for Writing and Rhetoric, Claremont Graduate University, discusses the basic structure of abstracts, the adjustments you need to make to them in different publication situations, and the rhetorical purposes that abstracts serve in relation to other parts of your text. He also looks at several examples of abstracts from different disciplines and genres in order to consider the strategies that each uses to accomplish its rhetorical ends. Watch
 As digital technology continues to redefine the market for instructional materials, one thing remains constant: students with disabilities must not be left out. While products evolve, the concepts of equal access, and the legal obligation of educational institutions not to discriminate, remain. Robert Martinengo, Publisher Outreach Specialist for the CAMI project at AMAC Accessibility, covers three main topics: 1) What authors can do now to make their manuscripts more accessible, and how to plan for an accessible final product; 2) What can happen during the publishing process that can negatively impact accessibility, and what to do about it; and 3) How to assess whether or not the final product is accessible, and what can be done to improve the situation if it is not. Watch
 While it is understandable that most writers would prefer to concentrate their time on their writing, writing is a business and you need to make sure you're taking care of all of the tax deductions that you should be. Robert M. Pesce, a partner with Marcum LLP, covers the basic tax information you should know as an author, including: What type of entity should you be?; Are you keeping good records on your business deductions?; Income from Royalties and other sources; Tax deductions; Home Office Deduction; Self Employment Tax ("SE Tax"); Pension Plans, SEPs, and IRAs; and Foreign Tax Credit. (This presentation is audio only.) Listen
 David Slarskey, a Litigator with Slarskey LLC, and Juli Saitz, a CPA and Senior Managing Director at Ankura Consulting Group, discuss the challenges associated with getting reliable information from publishers, the state of the law for authors seeking access to data, and negotiation and legal strategies for pursuing recoveries while protecting relationships. Watch
 Sometimes writing projects, no matter how worthwhile or necessary, lose momentum. Stalled projects can become albatrosses, draining our energy and keeping us trapped.
Learn structured techniques to figure out the best way to deal with your stalled writing project, as well as strategies and support for recommitting to, reframing or appropriately relinquishing your stalled project, from presenter Joli Jensen, author of Write No Matter What: Advice for Academics. This makes it possible for you to move forward with a project you truly want to write. Watch
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