Presentations on Demand
Watch these one-hour presentations anytime, anywhere, on topics such as writing, editing, contracts, royalties, taxes, copyright, time management and more, presented by a variety of industry experts. Free for members. Join TAA today. Special offer: Join TAA for 30 days for only $10!
Browse presentations by topic below:
Textbook Writing | Textbook Publishing | Contracts & Royalties | Taxes | Copyright | Marketing | Supplements | Indexing | Ebooks, Open Access & Self-Publishing | Textbook Proposals | Visuals and Illustrations
Academic Writing | Academic Publishing | Academic Editing | Academic Books | Grant Writing | Time Management & Productivity | Social Media for Academics | Tenure & Promotion | Dissertation Writing | Visuals and Illustrations
Recent Presentations
 Academic authors are often not used to promoting their own work and publishers may not offer much more than a flyer and discount code. In this session, Katie Linder offers guidance for working with your publisher to build a promotion plan and timeline and shares over 30 strategies for book promotion that can increase both pre-sales and overall sales once the book is released. Topics include building momentum for the book before its release, effective social media engagement, creating a book website, designing bonus materials, how to find and promote directly to the right audiences, leveraging your personal and professional networks, and more. She shares examples her recent book launch as well as templates for audience members to create their own materials. Katie, who promoted her book while also working full-time, also share her experiences regarding time saving strategies for promotional activities. Listen
*Recorded at the 2017 TAA Conference
 Learn small actions that can make big differences in your day-to-day writing. Eric Schmieder introduces you to some simple - and often free - apps for editing, organizing, and creating your next manuscript; show you how to make small adjustments to your routine with tools that you are probably already using; and offer some on-the-go techniques for efficient communication, development, and general accomplishment as an author. Get time-saving tech tips that you will want to put into practice right away! Watch
*Recorded at the 2017 TAA Conference
 If you think Big Data is a phenomenon mainly of interest to scientists studying genomes or weather patterns, think again! It has grown to influence nearly every discipline, across the sciences, social sciences, and even the humanities – for instance, literary scholars recently used data analysis to determine that some of Shakespeare’s works were likely co-authored with other Elizabethan playwrights. Big Data also has positive and negative implications for broader society, as it finds its way into algorithms effecting marketing, business, public policy, and political campaigning. CCC’s Christopher Kenneally shares his perspective on how researchers and publishers are confronting the Data Dilemma. Learn about the challenges in collecting, curating, maintaining, and analyzing data; how CCC is developing solutions to support searching and analysis of published data; and how the push to analyze large datasets is sparking new copyright questions in the US and Europe. Watch
*Recorded at the 2017 TAA Conference
 Unsure about how to weed through over 22,000 journals to find the right outlet for your manuscript? Frustrated with the time-consuming process? Learn about the systems developed by both novice and experienced researchers in dealing with the challenges surrounding the weeding process. Presenters Laura Jacobi, Dannelle Stevens, and Kristin Eis Cvancara share strategies they have found useful in searching for the right journals and staying organized in such searches. Watch
*Recorded at the 2017 TAA Conference
 Writing successfully is the core of being an author. To write successfully, we need to communicate information effectively. The key to effective communication is to focus our writing on our reader's interests and needs. Learn ten basic tips you can use to help you communicate effectively and polish your work at the same time. This session, presented by Robert Barlow, the author of 10 legal and business studies textbooks, covers: How do you overcome writer's block? What simple strategies can you use to finesse your writing so that you submit the best possible product? What are different writing genres and text types? What language and style should you use to enhance your product? What techniques can be used to cater for readers’ interests and needs? Watch
*Recorded at the 2017 TAA Conference
 Mary Ellen Lepionka, author of Writing and Developing Your College Textbook, has developed practical suggestions for textbook writing through her experiences working for publishers and their authors, troubleshooting their print and online textbook projects. Her aim in writing this book, in addition to helping you succeed in the textbook publishing industry, was to help you develop textbooks on your own when development help from publishers is not forthcoming for any reason. In this session, Mary Ellen shares practical advice and models a creative problem solving approach that you can customize to create your own useful tools for success in your textbook enterprise. Watch
*Recorded at the 2017 TAA Conference
Moderator Laura Frost, a veteran chemistry textbook author, interviews three novice writers, Brent Blair, Dave Dillon, and Rick Mullins. Frost asked each of them to describe how they got interested in writing a textbook, and the three things they wish they had known, or learned, about textbook writing. Listen
*Recorded at the 2017 TAA Conference
 Are you interested in learning your options regarding parting with your publisher? In this session Stephen Gillen, an intellectual property attorney and partner with Wood, Herron & Evans, talkd about buyouts as a strategy for separating from a publisher that you are frustrated with or just plain tired of dealing with. He demonstrates how to calculate what your contract is worth and explains how to find leverage in your negotiation, what to expect from your publisher, and what to watch out for. Watch
*Recorded at the 2017 TAA Conference
 Stephen Ingle, founder and CEO of WordCo Indexing Services, provides an overview of how indexes are created, as well as how to evaluate indexes for quality. Topics include: What factors affect the quality of an index? What are the steps involved in creating an index (including publisher workflows)?; What kind of indexes do different types of books (including digital books) require? How can one evaluate the index manuscript received from the indexer? Watch
*Recorded at the 2017 TAA Conference
 Do you want to get your project funded and would you like to learn how to go about it? Then this presentation is for you. Whether you are interested in a project development or a research grant, and whether you are considering a government agency or a private organization as potential grantors, join us for an introduction to the world of grant writing! Learn strategies that will support the successful completion of the five stages of a typical grant writing process: planning a grant proposal, writing it, learning from rejection, re-submitting, and getting a project funded. Stemming from the published literature and the presenter's experience (both as a grant writer and reviewer), these strategies demystify the grant writing process and portray it as a systematic, dynamic, and fulfilling undertaking. Watch
*Recorded at the 2017 TAA Conference
 This interactive and practical workshop introduces proven and powerful strategies to infuse new approaches and success into faculty's writing skills and publishing records. Gleaned from presenter Kathleen King's more than 15 years of coaching and teaching faculty and doctoral students, this motivating and informative session includes specific techniques, strategies and templates to accelerate faculty writing productivity. Watch
*Recorded at the 2017 TAA Conference
 Textbooks have their own life cycles, from conception to first editions, to (if the book is successful) later editions and versions. Textbooks are characterized by both continuity and change, as they adapt to (and sometimes shape) developments in the field and the market, new authors are added, and senior authors retire. These passages involve not only psychological issues but also legal challenges, including the development of collaboration and succession agreements among co-authors and the negotiation of revision, step-down, and retirement provisions in agreements with publishers. What psychological and legal issues should be addressed at different stages of a textbook's life cycle? What potential pitfalls should be avoided? Veteran publishing lawyers Zick Rubin and Brenda Ulrich focus on these issues in this session , addressed to a wide range of textbook authors, whether they are in the early, middle, or late stages of their textbooks' life cycles. Veteran textbook publishing executive and consultant Sean Wakely serves as moderator and commenter, with special attention to the way that changes in publishing models and digital platforms affect the life cycle of textbooks. Watch
*Recorded at the 2017 TAA Conference
 An edited collection allows you to publish your own writing together with material from other thinkers in your field. Pulling examples from her experience as an editor and as chapter contributor, Janet explores strategies for creating a focus and proposing it to a publisher, calling for chapters and selecting the ones to include, and coordinating a review process. Janet has edited two very different books: a 2-volume handbook of research and a collection of cases. While she and co-editor Lynn Wilson used a conventional strategy for the handbook of research, for the second book she took a hands-on, collaborative approach. She invited researchers to develop case studies that highlighted research methods, and asked each author to offer critiques of other cases, creating rich dialogue within the book. In addition to drawing on her own lessons learned, Janet shares success strategies from other editors. Watch
*Recorded at the 2017 TAA Conference
 Given that academic writing is central to your career and given that there are many different venues for academic writing, how do you choose where to spend your time and energy at different stages in your career? This session, presented by Dannelle D. Stevens, Professor of Curriculum and Instruction at the Portland State University, Oregon, is designed to illustrate a typical academic writing career path that accounts for the upsides and downsides of each writing type from journal articles to book reviews to books. Watch
*Recorded at the 2017 TAA Conference
This presentation by Daniel Berze, Senior Vice President of Academic Publishing, Lulu Press, provides information to academic authors as to how they can self-publish, without having to charter unknown pathways that self-publishing has previously been associated with. Focus will be on bibliometric indicators, peer review and social media tools. Listen
*Recorded at the 2017 TAA Conference
Part 1: Watch Now
Part 2: Watch Now
 Imagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm. In this focused and practical web-based workshop, you’ll learn: Ways to create awareness of and interest in your work (with the right people); Strategies to obtain your MWR (Most Wanted Response); Tools to use to strengthen your relationship with potential readers; and Means to gain “mindshare” in the very crowded space that is your reader’s brain. You may not realize that the puffin has much to teach you as an academic marketer, but metaphorically, this bird does! Expect to learn and laugh in this 2-part, content-rich webinar, presented by author, workshop leader, and coach Meggin McIntosh. Watch
 You have completed the textbook manuscript, now what? Some publishers expect you to develop ancillary materials for companion sites they host. If not, you might want to create your own.
In this one-hour webinar, textbook writer Janet Salmons shares and critique examples of companion websites from major publishers and individual authors. She evaluates the types of materials posted, including media, instructional or student resources. Watch
 With the rise of e-books, online learning, and mobile technology, the demand for instructional media is exploding. Textbook authors, academic authors, and instructors are being called upon to design and deliver instruction in multimedia genres like screencasts and videos. Fortunately, authors and teachers today can produce effective screencast videos without going to film school or hiring expensive professional help. This webinar, presented by Michael Greer, walks you through a sample screencast project to show how you can get started today, even if you have no experience using video editing software. He demonstrates a simple step-by-step process you can use to create an instructional screencast and offer additional resources for authors who want to learn more about designing and producing educational media. In short, this webinar offers everything you wanted to know about screencasting but were afraid to ask! Watch
 The authors of Writing and Developing Your College Textbook share insights into the higher education publishing industry, textbook contract negotiation, and textbook development. Learn the two-three key trends in the higher education publishing industry about which an author or prospective author should know; what leverage authors have to negotiate changes in a publisher’s standard agreement; and various aspects of textbook development, including writing to your audience, developing an authorial voice, the importance of learning objectives; and much more. Watch
 In this one-hour webinar, author and illustrator Bethann Garramon Merkle shares tips and hands-on techniques for enhancing your approach to visuals by using illustrations in publications and presentations. Specifically, you’ll learn about planning ahead for working with an illustrator, some tips about addressing copyrights and licenses, and ideas for helping your illustrator navigate your institutions procurement procedures. And, you’ll enjoy hands-on practice with illustration shortcuts used by pros. Don’t worry! No previous drawing experience is necessary. These techniques will help you get started, and will help you transform a physical drawing into a digital one. Watch
 You can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.
In this one-hour webinar, writer and blogger Janet Salmons shares six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She helps you evaluate whether you should start your own blog, page, or group, or contribute as a guest. Watch
 Why does it seem like there’s never enough time to write? One of the key challenges of academic life is balancing the many demands on our time; while writing is generally key to professional success, finding time to write is consistently challenging. Most academics realize that they need to protect their writing time but still struggle to do so. Rather than seeing not-writing as a simple failure, it can be helpful to see it as a reflection of the inherent difficulties of writing and time management. In this webinar, Associate Professor Rachael Cayley discusses how and why academic writing is so hard and looks at some strategies for establishing a productive writing practice. Watch
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A 30-Step Guide to Publishing in Scholarly Journals
Designing a Web Presence for Your Book (Beyond the Publisher Website)
