Presentations on DemandWatch these one-hour presentations anytime, anywhere, on topics such as writing, editing, contracts, royalties, taxes, copyright, time management and more, presented by a variety of industry experts. Members: Log in to access. Non-Members: Join TAA today and receive access to all of TAA's 250+ presentations on demand for one full year. Browse presentations by topic below:Textbook Writing | Textbook Publishing | Contracts & Royalties | Taxes | Copyright | Marketing | Supplements | Indexing | Ebooks, Open Access & Self-Publishing | Textbook Proposals | Visuals and Illustrations Academic Writing | Academic Publishing | Academic Editing | Academic Books | Grant Writing | Time Management & Productivity | Social Media for Academics | Tenure & Promotion | Dissertation Writing | Visuals and Illustrations TAA Conference Sessions On Demand2020 Summer Webinar Series2019 TAA Conference Recent PresentationsBeyond Productivity: How to Build a Joyful Writing PracticePresenter: Michelle Boyd, PhD, Writer, Scholar, Founder, InkWell Academic Writing Retreats Are you tired of feeling anxious, overwhelmed, or unconfident as a writer? Do you long to recover your love of inquiry and cultivate a joyful relationship with your writing? Social Media & Book Marketing Done Right & Done Wrong
Publishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Publishing Consultant John Bond examines author marketing and social media efforts done right and done wrong. He also looks at best practices for promoting your book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. Watch Get the Best Index For Your Book: Create a Collaborative Relationship With Your IndexerPresenter: Lisa Fedorak, Owner and Indexer, Fedorak Indexing Services
Connecting with a College Textbook Publisher in Changing TimesPresenter: Sean Wakely, Vice President of Product and Editorial, FlatWorld
New Publisher Practices and the Effect on RoyaltiesPresenter: Juli Saitz, CPA, Senior Managing Director, Ankura Consulting Group
How to Hook Your AudiencePresenter: Erica Machulak, PhD, Founder, Hikma Strategies
Draw Your Readers in: How-to’s of Digital Textbook IllustrationPresenter: Paul A. Krieger, author of Visual Analogy Guides
How Do Publishers Evaluate Book Proposals and Query Letters
The Query Letter and Book Proposal are the go-to means of communicating an author's ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? Publishing Consultant John Bond examines these common author documents and then uses a publisher's magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher's wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do's and don'ts. Watch Effective Organization Strategies for Developing a Textbook Chapter
Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and require both endurance and strength before even getting started. But what if I told you that like most major projects or journeys, the effectiveness of the whole is really defined by the quality of the small parts that get put together? In this one-hour webinar, TAA's Membership Marketing Manager and author/co-author of several computer technology textbooks, Eric Schmieder, shares strategies for organizing your content at a chapter level in a way that defines your author style for content delivery. Adapted from content in TAA's Writing and Developing Your College Textbook: A Comprehensive Guide, 3e, Schmieder focuses on the organization of content into an effective table of contents through carefully crafted headings and then enhancing the sections with feature strands to engage the reader. Once you have applied these strategies to one chapter, simply rinse and repeat until all of the chapters come together for a finished textbook that exceeds your expectations. Watch Your Textbook Isn't Being Revised. Now What?
Presenter: Donna Battista, VP of Content Strategy, Top Hat As publishing companies look to manage costs and focus on large introductory courses, many high-quality and high-value textbooks are not being revised. In this webinar, Donna Battista, VP of Content Strategy at Top Hat, and previous Pearson Executive, helps authors navigate this increasingly common challenge. She provides guidance on requesting rights back, what to do when rights are reverted, and what options there are to make content available. This webinar is packed with industry knowledge and best practices based on Donna’s extensive experience in the publishing industry. Watch Why Your Journal Articles Are Confusing, and How IMRaD Can Help
Do you struggle to describe your research in writing? Like your crisp research vision inevitably devolves into a disorganized, confusing journal article? Let’s discuss a tool that can help—one with which you’re already familiar, but likely not familiar enough: journal article structure. In this 30-minute webinar + 15 minutes of Q&A, Thomas Deetjen, author of Published, explores the value of the Introduction, Methods, Results & Discussion—or IMRaD—journal article structure. Watch Taxes & Authors: What You Should Know in 2021
While it is understandable that most writers would prefer to concentrate their time on their writing, writing is a business and you need to make sure you’re taking care of all of the tax deductions that you should be. Robert M. Pesce, a partner with Marcum LLP shares the basic tax information you should know as an author. Watch |