Blunders, Bad Ideas, and Bliss: My Experience Writing a Textbook
Presenter: Erica Irlbeck, author of The Crisis Communications Guide for Agriculture, Food & Natural Resources
Erica Irlbeck is an award-winning teacher and researcher, specializing in agricultural communications at Texas Tech University. Irlbeck’s passion for the industry started on her family’s farm in Oklahoma, where she was involved in 4-H and FFA. She began her career in broadcast journalism and public relations before becoming a researcher and teacher. Irlbeck teaches courses in risk and crisis communications, video production, and campaign development. She recently authored and published her book, The Crisis Communications Guide for Agriculture, Food & Natural Resources. She received her doctorate in agricultural education and master’s in agricultural communications from Texas Tech. Her bachelor's degree in agricultural communications is from Oklahoma State. |