Anatomy of a Textbook Contract

Presenter: Brenda Ulrich, Intellectual Property Attorney, Rubin & Ulrich, LLC

Intellectual property attorney Brenda Ulrich walks you through a standard textbook publishing contract clause by clause to dissect and explain what the language means, what is significant, what to look for, what is worth trying to change and what is not. She shares different ways that ideas or elements in a contract can be phrased, and how and why these variations matter (or don't).

Brenda Ulrich is an intellectual property attorney who focuses on publishing, higher education, copyright and trademark law. Brenda represents authors negotiating and interpreting publishing agreements, agency agreements, and joint author agreements.  She also advises colleges and universities on the development and implementation of intellectual property policies, navigating copyright questions related to teaching and scholarship, as well as managing and defending college and university trademark portfolios.  She is a partner in the law firm of Rubin & Ulrich, LLC, which specializes in publishing, copyright, trademark, and higher education law.